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WhatsApp Business API: How Top Companies and Organizations Are Using It

You’ve read all about the WhatsApp API and are now excited to implement it for your business.

Before you do so, questions swirl around your mind about how to use the WhatsApp API and what you can do with it:

  • How should I be making full use of the WhatsApp API?
  • How can I use it for customer service?
  • What about marketing?
  • Can it help with brand awareness?

Fret not. In this post, we’ll take a look at how top companies and organizations around the world are using the WhatsApp Business API. These use cases should provide you with a clear idea of the advantages of WhatsApp API and it can help to grow your business.

Let’s get started.

WhatsApp API Use Case #1: Netflix

With 182.8 million subscribers worldwide, you’d be hard-pressed these days to find someone who’s never watched anything on Netflix. 

As one of the first privileged companies to test the WhatsApp API when it was in its limited preview stage, it’s probably safe to say Netflix was left nothing short of impressed as it continues to look for new ways to leverage the tool even today.

Existing efforts include sending users film suggestions via push notifications on WhatsApp. Users on the Netflix app are asked whether they’d like to receive movie and TV suggestions via their registered phone number. 

Once they accept, they’ll begin to receive suggestions from Netflix, which are calibrated using the same algorithm and recommendation engine used on the app itself.

First released in India, one of WhatsApp’s largest markets, the feature has since been launched in other countries including the UK.

And Netflix’s integration with WhatsApp doesn’t just end there. In their latest collaboration, WhatsApp users can now watch Netflix trailers within WhatsApp itself, much like YouTube and Facebook videos.

WhatsApp API Use Case #2: World Health Organization (WHO)

In 2020, the world got plunged into an unexpected coronavirus pandemic and lockdowns were imposed all over the world. 

Amid the constant and new developments and the rise and spread of fake news, communication became particularly important. 

As the world’s leading health organization, the WHO had a massive role to play in maintaining order and providing trusted information and advice. 

To do so, it has engaged WhatsApp API to allow people to chat with the organization via WhatsApp for the latest health alerts. This is available in a host of languages including English, Spanish, Arabic, Bengali, etc. 

Because communication through the WhatsApp API is through an opt-in option, WhatsApp users must be the one to initiate a conversation with the WHO. All they have to do is send “hi” to the number listed on the WHO website (which varies according to the language) to receive a list of options.

Aside from the latest updates, the WHO is also using the WhatsApp API to send out COVID-19 facts of the day and customize their updates according to users’ locations.

WhatsApp API can only be obtained through an official WhatsApp Business Service Provider (BSP) like CLOUD WHATSAPP. If you’re looking to implement it for your business, we’d be more than happy to help you out. You can sign up for a free trial with us today or check out our help center to learn more. 

Enhance Customer Experience through Cloud WhatsApp API

Businesses all around the world are excited about the potential success WhatsApp Business can bring to their business communication. Through Cloud WhatsApp Business API, businesses can now create a new experience for each customer and further enhance customer engagement. 

WhatsApp has quickly emerged to become the go-to global application for over 1.5 billion customers. This consumer-preferred platform is now rapidly being adopted by businesses to scale their communication and reach customers with ease.

In today’s omnichannel world of tweets, posts, and chats, customers want to communicate with businesses the same way they interact with their families. Messaging apps are the key to connect with customers. Billions of messages are sent out through WhatsApp every day. By communicating with customers through an app they regularly use, you can ensure that a notification from your business on a customer’s phone screen will definitely be opened and read.

Cloud WhatsApp API can take your business communication to a whole new level. With private and instant messages delivered, on one of the world’s most popular messaging apps, you are always directly connected to your customers.

Retailers upgrade the shopping journey

Through WhatsApp API, retailers can enhance customer experience through each step of a customer’s shopping journey. Businesses can now quickly and easily resolve issues and keep shoppers updated in ways that were not previously possible.

Instant response: Merchandise returns, payment issues, size problems, and other such concerns can be handled instantly through the app. By responding to customer queries right then and there, you incur multiple benefits- the customer you helped is happy, your company representative can focus resources on customers whose problems are not solved via text and there is a shorter queue on your call center line thus, leaving those customers who call you with a better experience as well.

Regular updates: By keeping your customer informed at every step, you eliminate possible concerns or need for them to call you to get information. A customer is looking for the same perfume they bought last month? No problem. You can notify your customers immediately once the product is back in stock. This creates a smooth experience for your customers and helps build the relationship you are looking for.

Educators provide a holistic learning process for students and parents

The education sector has heavily relied on using websites to provide information and traditional phone systems to handle business communication. Today, phones are not enough to support customer queries let alone, creating the ideal customer experience. Messaging apps like WhatsApp provide a fresh solution.

Access for students:  One Time Passwords (OTPs) are an additional layer of authentication to the login process. It further secures the education provider’s platform from fraudulent login attempts. WhatsApp Business API also allows businesses to provide alerts and notifications. Institutions can thus, easily keep students informed about holidays, result availability, exam schedules, and more. 

Updates for parents: Parents are always concerned about their child’s performance in school. By sending personalised messages to parents about result access, feedback, etc., parents are always kept in the loop. This eliminates the need for them to continuously call the school to stay updated. Online education institutions, can also send information about the number and types of videos their children have been watching along with their progress reports through Cloud WhatsApp API.

Fintech companies regularly update their customers 

Regular updates: Fintech companies send regular updates to customers about their account number, policy detail, payment details, payment reminders, payment confirmation, outstanding amount, EMI due, financial schemes, loans, mortgages, account maturity dates, change in regulatory policies, suspicious account activities, current goal rate, and gold loan policies.

Transactional details: Instead of making the customer search for what they want on your app, call you for further details, or browse your website for minute information, you can easily provide customers with all the information they need. Send them a message about account activation, inform them about the status of their application, or update them about their bank balance, all through messaging features available through WhatsApp Business API.

Lending:  Send messages with details and updates of profile verification before approval of a loan. Send personalized messages with payment notifications and reminders, and follow-up with payment confirmations. You can further keep customers informed with debt collection laws and account details sent via messages.

Moreover, for on-the-go insurance claims that are companies can send messages with information about required documents, proof submission details, policies under the specific insurance, payment details, and confirmations.