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How B2C Businesses Can Reach Customers Better Through WhatsApp Marketing.

Success in business is all about connecting with the right customers at the right time. Hand-held communication devices and instant messaging apps have changed the way customers interact with brands. Consumers today prefer communication that is fast, relevant, and personalized. With access to multiple devices and mobile apps, getting the attention of the millennial customer is not easy. 

Who needs WhatsApp Business Solution?

WhatsApp is the most significant messaging app in the world, with 2+ billion users in over 180 countries. Such popularity is hard to ignore, especially if you are a B2C brand that caters to the smartphone generation. 

How to reach customers through WhatsApp?

From answering customer queries in the awareness stage to providing relevant information during the consideration stage, B2C businesses can use WhatsApp in multiple ways to interact with consumers at all stages of the buyer’s journey. 

Real-time notifications to enhance customer service

Customers often find it difficult to find the right information they need to use a product or service. Bridge this gap by delivering time-sensitive information instantly to your customers on WhatsApp. Send alerts, recommendations, notifications, and reminders to give your customers a better brand experience. 


With Cloud Whatsapp advance conversational automation platform you can power intelligent engagements with customers.

As a B2C business, you can use WhatsApp in many creative ways to interact with your customers. The more useful and relevant these interactions are, the more likely your customers are to make a purchase or recommend your brand. 

For more information on WhatsApp Business API, check out this eBook on how brands can create a seamless customer experience through WhatsApp, or visit this page to find out how brands use WhatsApp Business API to connect with their customers.